@article{oai:swu.repo.nii.ac.jp:00006340, author = {西脇, 和彦 and Nishiwaki, Kazuhiko}, issue = {923}, journal = {学苑, Gakuen}, month = {Sep}, note = {Abstract   The purpose of this paper is to examine sociologically the society of Japan since the 1970s. Inspired by Zygmunt Bauman’s characterization of what he called “liquid modernity,” the author describes the post-70s era as being in the 2nd Stage of Modernity. The features of the era among advanced nations are thought to be individualization, diversification, and higher value-added industries.   Using as his source materials newspaper articles and advertisements from the 70s and 80s the author attempted to determine whether these features characterized the era. The pages of the Asahi, Mainichi and Yomiuri newspapers provided evidence of these features, and also of another phenomenon: a sort of contradiction between what people were thought to want and what they actually welcomed. One example is the phenomenon of family stability being acquired in the absence of a family member who works apart from the family. Another example is children becoming less interested in the sweets they were thought to desire than the “free” toys included with those sweets. Thus, mass decomposition happened(as can be seen in coinages such as bunshu or shoshu). Also, nuclear fission families increased, and higher value-added products became more common. The author concludes that the 70s and 80s were the dawn of Japanese people’s diversification and also the time when feeling displaced reason as the source of behavioral standards.}, pages = {1--14}, title = {1970年代以降の日本社会(5) ―社会的事例を中心に―}, year = {2017}, yomi = {ニシワキ, カズヒコ} }