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テレビコマーシャルにおける性役割 : 日本とオーストラリアの比較研究
https://swu.repo.nii.ac.jp/records/2287
https://swu.repo.nii.ac.jp/records/22870789b544-1990-444d-ab44-778c9464f859
名前 / ファイル | ライセンス | アクション |
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KJ00004311070.pdf (866.5 kB)
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Item type | [ELS]紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2017-02-16 | |||||
タイトル | ||||||
タイトル | テレビコマーシャルにおける性役割 : 日本とオーストラリアの比較研究 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Gender Roles in Television Commercials : A Comparison of Television Commercials in Japan and Australia | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
雑誌書誌ID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN10474552 | |||||
著者 |
斎藤, 悦子
× 斎藤, 悦子× 岩脇, 三良× SAITO, Etsuko× IWAWAKI, Saburo |
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著者所属(日) | ||||||
大学院生活機構研究科 | ||||||
記事種別(日) | ||||||
内容記述タイプ | Other | |||||
内容記述 | 報文 | |||||
記事種別(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | Original | |||||
抄録(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | The present study examined gender role portrayals of TV commercials in Japan. 448 TV commercials were chosen from prime time on three TV stations. And these commercials were compared with commercials in Australia. Results revealed that central figures of commercials in Japan depicted more strongly sex equality relative to those in Australia. However content analysis indicated that commercials in Japan portraied stronger gender role stereotypes on "home" and "occupational setting" location than did in Australia. Gender role stereotypes were found to be in commercials of two countries, but to manifest a number of cross-cultural differences. To improve gender role stereotyping, resulting showed that increased effort was needed on the advertiser and viewers. | |||||
書誌情報 |
昭和女子大学大学院生活機構研究科紀要 en : Bulletin of the Graduate School of Human Life Sciences, Showa Women's University 巻 3, p. 13-23, 発行日 1994-02-25 |
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表示順 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 4 | |||||
アクセション番号 | ||||||
内容記述タイプ | Other | |||||
内容記述 | KJ00004311070 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 09182276 |