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製品入手可能性の制約が購買意図に及ぼす効果-リアクタンス理論による分析-
https://swu.repo.nii.ac.jp/records/630
https://swu.repo.nii.ac.jp/records/630d2bf452e-dd0a-4a42-b3cf-d9698b7184ae
名前 / ファイル | ライセンス | アクション |
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KJ00008413839.pdf (463.2 kB)
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Item type | [ELS]紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2017-02-13 | |||||
タイトル | ||||||
タイトル | 製品入手可能性の制約が購買意図に及ぼす効果-リアクタンス理論による分析- | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Reactance theory analysis of restricting product availability and intention to purchase | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 心理的リアクタンス | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 希少性 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 消費者行動 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 説得 | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | psychological reactance | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | scarcity | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | consumer behavior | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | persuation | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
雑誌書誌ID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11326220 | |||||
著者 |
今城, 周造
× 今城, 周造× IMAJO, Shuzo |
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著者所属(日) | ||||||
昭和女子大学大学院生活機構研究科 | ||||||
記事種別(日) | ||||||
内容記述タイプ | Other | |||||
内容記述 | 論文 | |||||
抄録(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | The information that a product is scarce, or on sale for only a limited time, threatens the freedom to purchase the product, by arousing psychological reactance and increased the motivation to purchase. It was hypothesized that information about restrictions on available quantity of a product (Hypothesis 1), and information about restrictions on available time (Hypothesis 2), would increase the intention to purchase the product. Female undergraduates (N=100) participated in a study to test these hypotheses. Participants were randomly allocated to a quantity-restriction, time-restriction, or a control condition. They were instructed to assume they were at a soft drink stand. A notice was displayed to the participants that manipulated the perception of the availability of the target product. In the quantity-restriction condition, the notice announced that there were only two bottles of soft drinks left on that day, and in the time-restriction condition, it was announced that it was the last day of drink sales. After reading the notice, participants were asked to indicate how they evaluated the product. A one-way analysis of variance and multiple comparisons revealed that the mean intent-to-purchase in the time-restriction condition only, was significantly greater than that in the control condition, which supported Hypothesis 2. Theoretical and practical implications of these findings are discussed. | |||||
書誌情報 |
昭和女子大学生活心理研究所紀要 en : Annual bulletin of Institute of Psychological Studies, Showa Women's University 巻 15, p. 1-10, 発行日 2013-03-31 |
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表示順 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 1 | |||||
アクセション番号 | ||||||
内容記述タイプ | Other | |||||
内容記述 | KJ00008413839 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 18800548 |